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About Us
Founded in 2019 by Nigerian fashion and beauty entrepreneur Oluwabamishe Iretioluwa Ola, Bstyle is a contemporary womenswear brand that embodies innovation and sustainability. Driven by her passion for fashion, Oluwabamishe self-taught herself the intricacies of both the business and design aspects of the industry. Since its launch, Bstyle has gained recognition in numerous publications, establishing a reputation for its commitment to reducing waste in the fashion sector through upcycling and sustainable practices. The brand emphasizes the creation of small, limited collections of new garments, produced locally in small quantities to minimize waste and dead stock while supporting and uplifting local craftsmanship.
At Bstyle, we firmly believe that fashion serves as a powerful form of self-expression. Our mission is to inspire confidence, celebrate femininity, and promote body positivity. We recognize that every woman is wonderfully unique, and our designs reflect this philosophy by offering head-turning pieces crafted to make every woman feel beautiful and confident in her own skin. Each garment is thoughtfully created to resonate with the individuality of our customers, allowing them to embrace their unique style.
We collaborate with various fabric suppliers and manufacturers around the globe, ensuring that all our pieces are produced by talented artisans. We prioritize their well-being by offering above-average wages, flexible working conditions, and fostering an environment of mutual respect. A key focus of our design methodology is upcycling; we source existing garments from thrift and charity stores, transforming them into new creations that breathe fresh life into pre-loved fashion. This process not only helps divert garments from landfills but also promotes environmentally conscious practices.
Bstyle is proud to have showcased its collections at both national and continental fashion events, gaining valuable exposure and recognition within the industry. Our pieces are stocked by various fashion retailers across Ghana, Côte d’Ivoire, Nigeria, and South Africa, furthering our mission to reach women who appreciate unique, sustainable fashion. As we continue to grow, our commitment to empowerment, innovation, and sustainability remains at the core of everything we do, paving the way for a more responsible and expressive fashion future.
